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Saturday 9 June 2012

Mashup article





Take-Two Interactive Software, Inc. is a developer, marketer and publisher of interactive entertainment for consumers worldwide. Marketers today look to the Coca-Cola brand as a model of marketing power.And, certainly, Facebook has defined the promise and the vision of social media platforms. Furthermore, Take_Two Interactive Software, Inc. develops and publishes products through its two wholly owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. On the Coca-Cola brand, Its image has transcended national borders and cultural barriers to reach almost everyone on earth. Facebook allows us to connect to our friends, our family, and to the things we care about the most.Today Coke remains a powerful brand with over a century of history behind it. As a result, items featuring previous incarnations of the Coke image have become classic pieces of Americana. The success of the Coca-Cola brand has made it an icon not just in the world of brand marketing but of American history.The  products of Take-Two Interactive Software, Inc.  are designed for console gaming systems, such as Sony's PlayStation3 (PS3) and PlayStation2 (PS2), Microsoft's Xbox 360 (Xbox 360) and Nintendo's Wii (Wii); handheld gaming systems, such as Nintendo's DS (DS), Nintendo's 3DS (3DS) and Sony's PlayStation Portable (PSP), and personal computers, including smartphones and tablets.Today and every day, 500 million users log-in to Facebook and create 100 million "likes" on Facebook pages. In fact, on a daily basis, there are 2 billions posts liked and commented on with another 250 million photos uploaded. This is a living map of human connections never seen before.Coke symbolizes the popularity of a soft drink as well as the dominance of American entrepreneurialism in the twentieth century and beyond.Take-Two Interactive Software, Inc. delivers its products through physical retail, digital download, online platforms and cloud streaming services.There is no other social media brand today that has the enormous global reach combined with the personal intimacy and immediate engagement of Facebook.






Yellow- Take-Two Interactive Software, Inc. : http://topics.nytimes.com/topics/news/business/companies/take-two-interactive-software-inc/index.html.

Red- Coca-Cola : http://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=additional_articles&article_id=article_1172770548217

Blue- Facebook : http://socialmediatoday.com/lindamfisk/385515/leveraging-power-facebook


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